Q. What is direction of prescriptions?
On a general view direction of prescriptions can be seen as the sending of prescriptions to a pharmacy other than the one which the patient wanted them to go to. Sometimes it will be sent by the medical practice to a pharmacy; sometimes it will be a pharmacy collecting from a medical practice; and nowadays with the electronic prescription service, it could be the setting of the nomination without the patient’s informed consent. But on a wider interpretation it could also include action taken by pharmacies to encourage patients to use a particular pharmacy by misleading them or applying undue pressure. Overall – it is denying patients their free choice of pharmacy.
Click here for the form – “Your Prescription, Your Choice” that patients can complete to report pressure to use a particular pharmacy
Click here for the guidance on prescription direction which has been agreed jointly between BMA, Pharmacy Voice & PSNC
Further details, resources & FAQs can be found on PSNC website: