Flu Hub

Welcome to our Flu Hub. We have gathered together guidance, information and resources to support contractors across Lancashire, Blackpool and Blackburn with Darwen in delivering the NHS flu vaccination service across our area in 2020/21.

This season we have invested in a professionally led awareness raising, marketing campaign across our footprint to help ensure people are aware that eligible groups are able to receive an NHS flu vaccination in pharmacy. You can learn about the campaign, what to expect and download the social media assets to use on your own social media channels. You will also learn about a pack of in pharmacy promotional materials that are being made available for every pharmacy next week.

The information on this page is not publicly available through the navigation on our website and is intended for use by contractors. You can take a look at our publicly available information about the NHS flu vaccination service on our website here.

Actions

Only two and they are both simple so not a burden. Below is a full list of activity relating to the flu campaign however our pharmacy network itself, with over 360 pharmacies, is one of the best ways in which we can reach our customers. You can help make the campaign a success and hence, drive customers into your pharmacy for an NHS flu vaccination in the following ways:

  • Social media – Download the social media assets below and share them on your social media channels regularly during the flu season. Remember to include in your text the hashtag #pharmacyforflu.
  • Social media again – Encourage your colleagues and friends, both within your own pharmacy and other pharmacies, to do the same. Together we have thousands of social media accounts and reach many thousands of people. Remember to include the hashtag #pharmacyforflu.
  • In pharmacy materials – A pack of in pharmacy promotional materials for your pharmacy is being sent to your PCN lead pharmacy and will be there between 14th and 16th September. Get in touch with your PCN lead if they don’t contact your by the 16th to arrange how the pack will get to you. Thank-you to all of the PCN lead pharmacies for taking delivery of multiple packs!
  • In pharmacy materials again – In your pack you will have an A2 window sign (double sided), A4 posters, A6 bag stuffers, Button badges for staff and Bag closure labels. Please use them to help you raise awareness in pharmacy.

The flu campaign

You can learn more about the flu campaign, why and how it was developed, what activity is planned and when in the following presentation delivered at our AGM on Tuesday 8th September.

Social media assets

You can download the following and use them on your social media channels with the hashtag #pharmacyforflu during the flu season.

Click on the image and save or click and drag depending on your device.

30 second social media video

Download this video below – The file is 64.4MB, will require data to download and may take some time depending on your connection.

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In pharmacy materials

Here are the kind of materials that you can expect to receive in your promotional pack. Please use them to raise awareness in your pharmacy. Please note the image also contains some of the social media assets above.

You can download a print ready file of the A4 poster here in case you want to print further copies.

Community Pharmacy Lancashire Flu Campaign Assets